An icon of the watch world: The Reverso by Jaeger-LeCoultre - V. Gasser 1873
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An Icon of the Watch World: The Reverso by Jaeger-LeCoultre

Jan 14, 2023

The Jaeger-LeCoultre Reverso is one of the most famous watches ever. Appreciated by enthusiasts, misunderstood by many. But one thing is for sure, it is by far the most famous model from the Jaeger-LeCoultre brand.

But the history of the Reverso is also fascinating. Because sinceits introduction in 1931, this classic and elegant watch is known for its functionality and robustness. You wouldn't expect that, would you? 

The story of the Reverso begins back in 1931, when the Jaeger-LeCoultre brand developed a watch at the request of a British officer to protect it from damage during the team sport of polo. Most watches at that time didn't even have sapphire crystal. They were often equipped with normal window glass or plastic glass. So the glasses were much more sensitive then than they are nowadays.

It was agreed that a solution had to be found. It was not until the 1980s that the robust sapphire crystal we know today was used in larger quantities.

The solution was the Reverso. A watch with a special case design that allows the dial to be rotated and hidden to protect it from external shocks and scratches. Back then, the Reverso had to be as sturdy and robust as possible. Today, however, the brand is much more playful and scores with unique materials that are also less robust. Today, the Reverso is not only made of stainless steel, but also of gold.

Have you seen our Jaeger-LeCoultre gold watches? Elegant, unique and maybe you will like them too! Click here to go to our Jaeger-LeCoultre gold models.

The special design of the Reverso has become a minor celebrity in and out of the watch world. An elegant and functional timepiece with a wide range of dial options, materials and variations.

Jaeger-LeCoultre has also introduced many new variants of the Reverso in recent years, including the Reverso Tribute, the Reverso One and the Reverso Classic. Each variant has its own special features and functions that make the Reverso one of the most versatile and sporty watches in the field of classic watches. This is often a contradiction with many manufacturers, but not with Jaeger-LeCoultre.

Another feature that makes the Reverso so special is the Duoface concept. Normally, the back of the Reverso is blank, ready for engraving and a personal touch. But some models have a second dial on the back, which is often more playful, crazy or colorful. One watch, two dials, and both versions are just a turn away.

Two dials on the Duoface, an excellent template for an engraving on the conventional Reverso and the almost unchanged design make the watch special. Because sometimes you don't want to read the time, but admire the special engraving of a special person on the back and wear the watch on your wrist meanwhile. All this is possible with the Reverso. The ideal watch for that special occasion with a unique and personal engraving.

I hope that I have made you curious. Because in our online store you can still admire some treasures from Jaeger-LeCoultre.

Here you can find all our Jaeger-LeCoultre watches.

By the way, all watches can also be viewed on site with us in Bruneck. A small town in the Pustertal, in South Tyrol (Italy).

We are also happy to advise you by phone at +39 0474 555449 or by e-mail at info@vgasser.it.

Of course you can also use the contact form on our website. We are looking forward to your request!